Amazon's
ironic decision to delete Kindle users' copies of 1984 shows the old
rules about copyright, ownership and privacy don't apply to today's
technology
By Ian Kerr, Citizen Special September 15, 2009
A little over a year ago, in one of the most
important privacy cases ever heard by the Supreme Court of Canada,
Justice Ian Binnie sought to allay concerns that we are sleepwalking
into a surveillance society with the following remark: "On these
occasions, critics usually refer to 'Orwellian dimensions' and 1984,
but the fact is that 1984 came and went without George Orwell's fears
being entirely realized, although he saw earlier than most the
direction in which things might be heading."
Like most judicial
pronouncements with staying power, I still haven't quite figured out
what he meant by this. Was the judge simply saying that the worries
expressed by privacy advocates are sometimes overblown? Or was his
clever, lawyerly use of the word "entirely" a tongue-in-cheek
expression of genuine concern?
Either way, Justice Binnie's
remark has caused me to wonder what it would take to say that Orwell's
fears are "entirely realized."
I am guessing the threshold must be rather high.
After
all, Orwell conjectured about a world that even David Lynch would agree
is wild-at-heart-and-weird-on-top. It wasn't just about big brother,
doublethink or the telescreen. There was also that crazy stuff about
The Ministry of Truth and its ability to make information appear and
disappear on a whim. As Orwell described it:
"This process of
continuous alteration was applied not only to newspapers, but to books,
periodicals, pamphlets, posters, leaflets, films, sound-tracks,
cartoons, photographs -- to every kind of literature or documentation
which might conceivably hold any political or ideological significance.
Day by day and almost minute by minute the past was brought up to date."
Powerful stuff, 1940s science fiction is.
Skip
forward exactly 60 years to the summer of 2009. There I was on a
perfect July day at the Universitat de Barcelona, about to launch into
my first lecture on Isaac Asimov's Laws of Robotics. Just before I did
so, a law student from Puerto Rico interjected, asking me about the
device that I was using to read my lecture notes.
"Its called an iLiad," I said.
"Is that the same thing as a Kindle?" she asked, referring to Amazon.com's increasingly popular e-book reader.
"Nope,"
I said. "Apples and Oranges. The Kindle was designed first and foremost
as a distribution vehicle for Amazon books, so its architecture is a
proprietary system that uses digital rights management (DRM) to tether
the downloaded content to the device, preventing copies from being
easily made or transferred to other readers or machines. My iLiad, on
the other hand, is an open source device that uses a Linux operating
system, allowing anyone with know-how (not me!) to tinker with it and
to create applications that improve its functionality for the broader
community of users. I didn't buy my e-reader to download and consume
popular novels. I chose the iLiad because it allows me to access a
broader range of research documents, not to mention greater control
over the information stored on my device."
It
never really occurred to me at the time just how central my somewhat
geeky response to that seemingly random question would be to the course
itself, with its lofty ambition of examining how our philosophical
conceptions of the law and our corresponding policy approaches change
in the face of autonomic computing and robotics.
My lecture that
day was an introduction to Asimov's brilliant idea that we can mitigate
people's fears about robots (the "Frankenstein Complex") by programming
the machines to "obey" certain rules. In essence, his three Laws of
Robotics provided a system of automated permissions for what people
could and could not do with robots. Instead of developing rules of
human conduct and imposing them on people (as law and morality seek to
do), the Laws of Robotics were rules designed by humans but programmed
directly into the machines. For example, if a human tried to get a
robot to injure another person or steal her books, the robot would shut
down, refuse or otherwise render itself incapable of carrying out the
command. It wasn't easy to convince or trick the robot into wrongdoing.
The robot's positronic brain was hard-wired to do no evil.
Not
surprisingly, my students loved thinking about the law and
rule-following/rule-breaking behaviour through the lens of Asimov's
adorable robots -- Speedy, Robbie and George-10. The challenge, of
course, was to get them to see that Asimov's approach is by now as much
science fact as it is science fiction.
As though by divine
providence, a teachable moment was delivered by the Google Alerts robot
to my inbox on the morning of my second lecture. Reports were starting
to circulate that Amazon had auto-deleted copies of George Orwell's
1984 and Animal Farm from law-abiding Kindle owners. According to the
news reports, Amazon mistook a "no" for a "yes" regarding the
publisher's decision on e-books. Fearing serious sanction from the
copyright owners after selling many e-copies, Amazon capitulated. Using
its robotic powers to trespass within the digital libraries of all
Kindle customers, Amazon electronically "seized" Orwell's books. It was
a classic Orwellian moment -- with a mouse click, The Ministry of Truth
expunged the offending material without notice or permission,
rectifying a mistaken past by replacing it with a perfected present.
Given
that the driver of this news item was copyright, I sent my students the
story and asked them to think about how automation technologies will
change the way we think about copyright law.
It didn't take long
for some of them to point out that the Kindle's DRM shifts the balance
between the owner's ability to control and the customer's ability to
access or use a work subject to copyright. Even though the end user
licence for the Kindle suggests that once you "purchase" an e-book its
yours, and even though the copyright in 1984 expired in Canada and
several other countries back in 2000 (putting the work back into the
public domain), Kindle owners found out the hard way that human laws
can be superseded by robotic laws.
This
month, Amazon offered to pay for or restore the deleted books and
apologized. But the Kindle-1984 SNAFU made it perfectly clear that,
marketing aside, electronic books are not the same as paper ones. DRM
can be used to change the rules.
As teachable moments go, all of
this timed rather nicely with the current events accompanying our third
day of class. On July 20, Canada's ministers of Industry, and Canadian
Heritage and Official Languages jointly launched nationwide
consultations to solicit Canadians' opinions on copyright reform.
Specifically, they expressed an interest in knowing how Canadians are
affected by copyright laws, how these laws should be modernized in
harmony with Canadian values, what reforms would best foster
creativity, innovation, competition and investment, and what kind of
changes to the law would best position Canada as a leader in the global
digital economy.
Although there is a longer story to tell here
that is told much better by my brilliant colleague Michael Geist
(speakoutoncopyright.ca), suffice it to say that the previous and
current approach to copyright reform is misguided. The previous Liberal
government tabled Bill C-60, which followed the U.S. approach by
including an "anti-circumvention" provision. This approach makes it
illegal for you to circumvent or otherwise alter the robotic laws that
permitted Amazon to auto-delete 1984. The Conservative government
followed suit with Bill C-61, which would have given even greater
protection to DRM. It too died on the order page when the first Harper
government fell. Finally, two Conservative ministers have been
reconsidering these issues under the recent copyright consultation.
During
all of this, Jeff Bezos, CEO of Amazon, has been grovelling to his
consumer base, admitting that its actions were "stupid, thoughtless,
and painfully out of line with our principles." He promised that Amazon
would "use the scar tissue from this painful mistake to help make
better decisions going forward."
What he didn't promise was to
remove the DRM or rewrite its robotic laws so that The Ministry of
Truth's auto-delete functionality is no longer possible. As blogger
Cory Doctorow points out, Amazon also won't tell us much about whatever
else is lurking in the Kindle.
I am uncertain whether any of
these events meet Justice Binnie's threshold for genuine Orwellian
concern. What I do know is that copyright 101 is forever changed.
Copyright law in the age of the Kindle is no longer merely about
ownership of the means of (re)production. It is also about access to
knowledge, personal privacy, the citizen's right to read anonymously
and the consumer's right to control the devices that she owns.
When
the ministers, having just completed their copyright consultation on
Sept. 13, begin to draft new laws projected for the spring of 2010, I
hope that they recognize the power of the laws of robotics, reject an
approach that would enable The Ministry of Truth, and offer up a
legislative regime that truly balances the copyright owners' interests
with the rights of citizens, as twice promised.
Ian Kerr holds
the Canada Research Chair in Ethics, Law and Technology and is a member
of the University of Ottawa's new Centre for Law, Technology and
Society.
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